Is BODi Legit? An Honest 2026 Review Of Beachbody’s Rebrand
Quick verdict
BODi is a legitimate fitness and nutrition company – formerly known as Beachbody – with nearly three decades of operating history. It is not a scam. As a fitness subscription platform offering P90X, INSANITY, and 140-plus programs, it has genuine value. Its former MLM structure, however, had documented problems: 57% of coaches earned zero commission, the FTC issued two formal Penalty Offense Notices for misleading income claims, and a class action alleged coaches were unpaid workers. The MLM was officially shut down in January 2025.
Key takeaways
- BODi is the 2023 rebrand of Beachbody, founded in 1999 and publicly traded on Nasdaq – it is a real, established company, not a scam.
- The company officially ended its multi-level marketing structure on November 1, 2024, and wound it down fully by January 1, 2025, citing the model as “outdated and unsustainable.”
- During its MLM years, income disclosures showed 57% of coaches earned zero commission; the FTC sent Beachbody two formal Penalty Offense Notices for deceptive income and endorsement claims.
- A 2023 class action (Lyons v. Beachbody) alleged coaches were misclassified as independent contractors while performing the work of employees for little or no pay.
- As a fitness subscription platform, BODi has strong content – 140-plus programs from 9.99 dollars per month – but aggressive auto-renewal practices are its most consistent current complaint.
What is BODi and how does it work?
In 2026, BODi is a different company from the one most people have in their heads when they hear the name Beachbody. The rebrand happened in March 2023, and the business model changed even more dramatically in late 2024 – so if you last encountered this company in its MLM peak years, you are evaluating something that has genuinely shifted.
Getting the facts straight on what BODi is today, as opposed to what it was, matters for answering the legitimacy question accurately.
BODi was founded as Beachbody in 1999 by Carl Daikeler and Jon Congdon in El Segundo, California. The company built its early reputation selling workout DVDs – P90X, INSANITY, 21 Day Fix – along with its flagship supplement, Shakeology.
In 2021, Beachbody went public on the New York Stock Exchange through a SPAC deal that valued the company at approximately $2.9 billion. In 2023, it rebranded to BODi. In 2024, it announced the end of its multi-level marketing network, effective November 1, 2024, with the MLM fully wound down by January 1, 2025.
Today, BODi operates primarily as a digital fitness platform. Its subscription service gives members access to 140-plus complete workout programs, including the full P90X and INSANITY libraries, programs by trainers Autumn Calabrese and Shaun T, and content spanning strength training, HIIT, yoga, dance, and pre- and post-natal fitness.
The platform operates in the US, Canada, the UK, and France. Alongside the streaming content, BODi sells Shakeology and a broader range of nutritional supplements and performance products.
Is BODi legitimate? What the evidence shows
Yes, BODi is a legitimate company. It is publicly traded on the Nasdaq stock exchange, files quarterly and annual financial reports with the SEC, has served over 30 million customers since 1999, and offers genuine fitness content that users can and do benefit from.
P90X is one of the most widely recognized home workout programs ever produced. The company has real infrastructure, real products, and real accountability to public markets.
In 2026, the legitimacy question also needs to acknowledge how much the company has changed. BODi’s own executive chairman called its former MLM model “outdated and unsustainable” when announcing its closure in September 2024.
That is not a description of a healthy structure – and the income data from the MLM years backs that assessment up. Understanding both sides of this company – the solid fitness platform and the problematic MLM history – gives you an accurate picture.
The company’s financial trajectory during its MLM years tells a stark story. Revenue peaked at approximately $880 million in 2020, then fell continuously: to $873 million in 2021, $696 million in 2022, $527 million in 2023, and approximately $234 million in 2024.
More than $3 billion in market cap was erased in just over three years. A 50-to-1 reverse stock split was announced in November 2023. The MLM structure that once drove this revenue growth had become structurally unviable – and BODi’s leadership acknowledged this plainly when shutting it down.
Common complaints and red flags worth understanding
BODi’s complaint profile splits cleanly between its history as an MLM and its current behavior as a subscription service. Both sets of issues are real, and both matter depending on which version of the company you are engaging with.
Common misconception:
✕ “BODi is still an MLM – the coaches are still recruiting and earning downline commissions.”
✓ BODi shut down its multi-level marketing network on November 1, 2024, and wound it down fully by January 1, 2025. The company now operates a single-level affiliate program for former coaches. There is no downline recruitment structure, no tiered rank system, and no multi-level commission structure in the current model. If you encountered BODi as an MLM, you are looking at a company that has changed its fundamental business model.
The MLM income record. During its years as an MLM, Beachbody’s income disclosure data showed that approximately 57% of enrolled coaches earned no commission at all. Analysis of the disclosure statements found that only the top 25% of coaches made more than nine dollars per week.
The average income across all coaches in 2020 and 2021 was approximately $3,000 per year – a gross figure before the roughly $200 in annual fees required to maintain active coach status, plus any product purchase costs. The FTC sent Beachbody two formal Penalty Offense Notices: one for money-making opportunity claims and one for endorsements and testimonials.
These notices formally put the company on record that misleading income representations could result in fines of up to $51,744 per violation.
The 2023 class action lawsuit. Former coach Jessica Lyons filed a class action in California’s Los Angeles County Superior Court in May 2023, alleging that Beachbody had misclassified its coaches as independent contractors when they were functionally performing the work of employees – executing coordinated marketing campaigns, running social media promotion according to company-provided scripts, building customer databases, and providing customer service on behalf of the company.
The plaintiff stated she spent $20,000 on travel and Beachbody products over her time as a coach but earned only around $50 per month in commission. A First Amended Complaint was filed in September 2023. The case was filed before the 2024 MLM shutdown and as of early 2026 was moving toward resolution.
Important: The class action lawsuit targets the former MLM structure, not the current BODi subscription platform. It is historically relevant context, but the business model it challenges was officially ended in January 2025.
Auto-renewal billing complaints. In 2024 and 2025, the most common ongoing complaint about BODi as a subscription service involves aggressive auto-renewal practices.
On Trustpilot, ConsumerAffairs, and the Better Business Bureau, a consistent pattern emerges: customers report being charged for annual renewals they did not intend to authorize, difficulty canceling subscriptions before renewal deadlines, no phone customer support (only a chat system with scripted responses), and refusals to issue refunds because renewal charges fall outside the 30-day initial money-back period.
Several reviewers reported charges appearing on cards they believed had been deactivated or removed from the account.
What do real users say about BODi?
The user experience at BODi divides along a consistent fault line: people evaluating the fitness content report genuinely positive experiences, while people navigating billing, cancellations, or the legacy coach opportunity report frustration. These are meaningfully different products under the same brand name.
Researching BODi for its income opportunity? If you are evaluating BODi because you were pitched a business opportunity, the coach program as a multi-level marketing structure was officially closed in January 2025. The single-level affiliate program that replaced it is not publicly open to new sign-ups. For a full breakdown of online income models with realistic earnings data, see our guide: How to make money online.
How does BODi compare to alternatives?
Whether you are evaluating BODi as a fitness subscription or as an income vehicle, context from comparable options sharpens the picture.
Is BODi worth it – honest verdict
In 2026, the answer differs depending on which side of BODi you are evaluating.
As a fitness subscription: BODi is worth serious consideration if structured, trainer-led home workout programs fit your lifestyle. The content library is genuinely extensive – 140-plus programs covering virtually every fitness modality at a cost that starts around ten dollars per month.
P90X Generation Next, launched in early 2026, continues the platform’s tradition of producing well-produced, demanding programs that have a track record of real results. The supplement push (particularly Shakeology, which can run over 100 dollars per bag) is aggressive and worth filtering out if you are subscribing purely for the fitness content.
The auto-renewal mechanism is the most legitimate ongoing concern – it requires active management and has caught many subscribers off guard.
As an income opportunity: The multi-level marketing coach structure no longer exists. It was closed on January 1, 2025. If someone is pitching you the BODi business opportunity as an MLM income vehicle in 2026, they are describing something that does not currently exist. The single-level affiliate program that replaced it is not publicly open for new enrollment as of mid-2026.
The historical income data from the coach era – 57% of coaches earned nothing, average annual earnings of about $3,000 before expenses – reflects a structure that the company itself acknowledged as broken.
Legitimate platform with strong fitness content and a troubled MLM history now closed
BODi is a real company with genuinely valuable fitness content. It is not a scam. However, its former coach network was structurally problematic – acknowledged by its own leadership as “outdated and unsustainable” – and drew FTC Penalty Notices and a class action lawsuit before being closed. As a fitness subscription, it is solid but requires careful attention to auto-renewal terms. As an income opportunity, it no longer exists in its former form.
Exploring ways to earn online beyond fitness MLMs?
The BODi coach network no longer accepts new participants, and the income data from its MLM years shows most coaches earned very little. If you are looking for a transparent, scalable online income model, our guide compares the real options – from ecommerce to affiliate marketing – with verified earnings context: How to make money online.
Is BODi a legitimate company?
Is BODi still an MLM in 2026?
No. BODi ended its multi-level marketing network on November 1, 2024, and the company confirmed the MLM was fully wound down by January 1, 2025. BODi Executive Chairman Mark Goldston described the MLM model as "outdated and unsustainable" when announcing its closure. The company now operates as a digital fitness subscription service and sells nutrition products directly to consumers, with a single-level affiliate program available to former coaches. The single-level affiliate program does not involve downline recruitment, tiered ranks, or multi-level commission structures.
How much did Beachbody coaches actually earn?
During Beachbody Coach MLM years, income disclosures showed that approximately 57% of enrolled coaches earned no commission at all. Analysis of income disclosure statements found that only the top 25% of coaches made more than 9 dollars per week. The average income across all coaches in 2020 and 2021 was approximately 3,000 dollars per year before accounting for the roughly 200 dollars in annual fees required to maintain active status, plus any product purchase costs. One former coach who filed a class action lawsuit in 2023 stated she spent 20,000 dollars on travel and products over her coaching period but earned only around 50 dollars per month in commission.
What are the biggest complaints about BODi right now?
The most common ongoing complaints about BODi in 2024, 2025, and 2026 involve its automatic subscription renewal practices. Reviewers on Trustpilot, ConsumerAffairs, and the Better Business Bureau consistently report: charges appearing on cards they believed had been removed from their accounts; difficulty canceling before renewal deadlines due to website issues or lack of phone support; refusal to issue refunds on renewal charges since the 30-day money-back policy applies only to initial purchases; and in some cases, charges appearing long after confirmed account cancellations. BODi maintains that pre-bill notification emails are sent 30 days before each renewal, but many customers dispute receiving them.
What are the best alternatives to BODi for earning money online?
If your goal is to earn money online, there are several models with more transparent earnings data and lower barriers to entry than BODi as an income vehicle. Ecommerce, dropshipping, and general affiliate marketing allow you to build an income that does not depend on recruiting or downline volume. For a comparison of online income models with realistic earnings information, see: https://www.trust-earning-profit.com/how-to-make-money-online/
