Wix Ecommerce

Wix eCommerce is the online store-building suite built into the Wix website platform, giving merchants the tools to design a storefront, list products, process payments, and manage orders within the same drag-and-drop environment used to build the rest of their site.

Wix itself was founded in 2006 in Tel Aviv, Israel, by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, who set out to make website creation accessible to people without coding or design experience. The company went public on the Nasdaq in 2013 and has since grown into a broader business platform spanning website design, bookings, marketing, and ecommerce.

Wix eCommerce sits within this wider ecosystem as a dedicated set of selling features rather than a separate product, meaning a merchant can add a store to an existing Wix site without switching platforms or rebuilding the site from scratch.

As an all-in-one hosted platform, Wix eCommerce bundles hosting, security, and software updates into its subscription plans, similar in structure to WooCommerce alternatives such as Shopify and BigCommerce, though Wix places more emphasis on visual design flexibility and less on advanced commerce-specific features.

Selling capability is unlocked starting from the Core plan and above; Wix’s entry-level Light plan covers basic website hosting but does not include the tools needed to sell products online. The platform does not charge a percentage-based transaction fee on top of standard payment processing rates, regardless of which paid plan is used.

Example

A jewelry maker already running a Wix portfolio site decides to start selling pieces directly to customers. Instead of building a separate store on another platform, they upgrade to a Wix plan that includes ecommerce, add a product catalogue using the existing site editor, and connect a payment provider. Orders, inventory, and shipping settings are then managed from the same dashboard used to update the rest of the site’s content.

Key characteristics

• Integrated with the Wix site builder: Store pages are built using the same drag-and-drop editor as the rest of a Wix site, rather than a separate ecommerce-only interface.
• Tiered plan access: Ecommerce functionality is available starting from the Core plan, with more advanced features such as automated sales tax, subscriptions, and abandoned cart recovery reserved for higher tiers.
• No platform transaction fees: Wix does not add its own percentage fee on sales; merchants pay only standard card processing rates, typically around 2.9% plus a fixed amount per transaction in the US and Canada.
• Localization tools: Built-in support for multiple currencies and store translation into dozens of languages allows merchants to sell to international customers from a single store.
• App market extensions: Additional functionality, including dropshipping connections and marketing tools, can be added through the Wix App Market, similar in concept to plugin ecosystems on other platforms.

Related terms

• Ecommerce – the broader category of online commercial transactions that Wix eCommerce is designed to support within the wider Wix platform.
• WooCommerce – a self-hosted ecommerce plugin for WordPress, often compared against Wix eCommerce by merchants weighing hosted versus self-hosted store options.
• Payment gateway – the service that authorizes card transactions at checkout; Wix eCommerce stores connect to a payment gateway as part of the standard setup process.
• Dropship – a fulfillment model that can be connected to a Wix eCommerce store through dedicated apps, allowing a third-party supplier to ship orders directly to customers.
• Order fulfillment – the process of processing and shipping a customer order, which Wix eCommerce supports through native shipping settings and third-party app integrations.

Frequently asked questions

Does Wix charge transaction fees for ecommerce sales?

Wix does not apply its own percentage-based transaction fee on sales made through Wix eCommerce. Merchants are still charged standard payment processing fees by their card processor, typically around 2.9% plus a fixed per-transaction amount in the US and Canada, with rates varying by region.

Which Wix plan is needed to sell products online?

Online selling requires at least the Core plan, since the entry-level Light plan covers basic website hosting but excludes ecommerce functionality. Higher-tier Business and Business Elite plans unlock additional features such as automated sales tax calculation, abandoned cart recovery, and advanced shipping rules.

Can Wix eCommerce be used for dropshipping?

Wix eCommerce supports dropshipping through dedicated apps available in the Wix App Market, which connect a store to supplier catalogues and automate parts of the order fulfillment process. The native dropshipping toolset is less extensive than on platforms built specifically around that model, but it is functional for merchants who prefer to keep everything within Wix.

How does Wix eCommerce compare to Shopify?

Wix eCommerce is generally considered stronger for design flexibility and is often more affordable at entry-level pricing, while Shopify offers a larger app marketplace and more advanced commerce-specific tools suited to growing or high-volume stores. Wix tends to suit merchants prioritizing visual control over an all-in-one site and store, while Shopify tends to suit merchants focused primarily on scaling ecommerce operations.

AliDropship: An all-in-one platform for starting dropshipping in 2026

AliDropship is a dropshipping platform that covers store creation, product imports, order automation, and marketing within a single system. It is designed for users with no prior ecommerce experience, though it also supports scaling for more established stores.

🛍️ Free turnkey store

New users receive a free pre-built store – set up, designed, and stocked with products. The store includes a ready-to-use product catalogue and a standard storefront design. It also comes with hosting, a domain, SSL, and payment systems already set up and included.

📦 Products

The platform provides access to a product catalogue covering both trending and niche items, with one-click import to your store. The catalogue is updated regularly to reflect current market availability. Products can be browsed, filtered, and added without leaving the platform.

🚚 Shipping & fulfillment

AliDropship provides access to a vast catalogue of products from global suppliers and handles order fulfillment automatically once a purchase is made. Customers receive tracking information directly, and orders are processed without manual intervention from the store owner.

📣 Marketing & promotion tools

The platform includes built-in marketing tools covering email campaigns, discount management, SEO settings, and social media integration. These are available within the dashboard and do not require third-party subscriptions for basic use.

👌 Ease of use

AliDropship requires no coding knowledge. The dashboard contains all the necessary tools for managing your store, products, and orders in one place. Additional features and products can be added as the store grows without rebuilding the existing setup.